WHO IS YOUR IDEAL CLIENT? First, you need to really know and understand WHO your ideal client is. Here’s a PRO TIP. Base your ideal client avatar on a REAL person that you know in real life. People will sometimes say that their ideal client is a ROCK STAR....
In the immortal words of country singing legend, Kenny Rogers, “You’ve got to know when to hold ‘em, know when to fold ‘em, know when to walk away, know when to run.” The same can be said for pitching. I’ve been attending networking events for many years now and I’ve...
