Here are some examples of prospects who expected me to jump through flaming hoops over the years and my response to them. Q: “Do you offer a money back guarantee that I’ll be making X dollars per month by June 1st?” A: No. Q: “I really need to speak to 4 or 5 of your...
Maybe your intentions are good, but your execution is sloppy. Perhaps you learned to market from the “Spray and Pray Institute.” It’s okay, though you can do better than a dumpster fire pitch. We all can. DEFINITION: Dumpster Fire Pitch A business communication where...
