Getting press for your product or service lends credibility and gets you in front of a larger audience. Use these 5 quick tips to pitch reporters and get more hits. Google: Find reporters who write about topics that relate to what you do, (or what your product or...
“I am afraid.” I look my trainer straight in the eye and tell him this. There is no REAL reason to be afraid. I’ve watched many people come out of the flight chamber and they are all smiling and giving each other high fives. They look like they had a blast. I am...
You should take today off. No, really. Life is short. Take today off. My husband and I took a picnic to Central Park yesterday and I marveled at all of the people who hustle in the park to sell: water, Gatorade, Heineken, Corona, or Corona Light. Each vendor has his...
I met my friend and long-time mentor at Stella last week. Stella is an interesting place, because it is a restaurant that is located inside of Macy’s; on the 6th floor, with a magic elevator that stops only there. I had never heard of this place before and it will be...
It is 1:30 pm on a Monday and The Smith is absolutely mobbed. It’s the first official day of summer and everyone is in a grand mood. Business has been great lately, (knock wood) so I treat myself to a much needed lunch break at a fancy restaurant. I stop to think. How...
Here’s a great example of a personal and professional pitch on the corner of 76th St. and Broadway on the Upper West Side of NYC. This is so creative because they used their own building façade to showcase it. What would normally be a wall of blank plywood, has been...
